Books

The innovative concepts which power MMSI are laid out in the following books.

The Marketing Directors Role in Business Planning and Corporate Governance

by Gerald Michaluk

Current thinking on corporate governance, strategic planning, ethical behaviour, as well the regulatory environment and recent changes to company law are considered with a view on how the will impact the role of the marketing director.

Marketing guru, experienced company director, CEO and business angel Gerald Michaluk describes the key roles, responsibilities and liabilities associated with taking up a board level position.

Systems and processes are described in detail that will help the marketing director stat on top of all the board level functions, while providing the vital marketing intelligence that is the life blood of a successful corporate strategy and hence successful company.

The Marketing Directors Role in Business Planning and Corporate Governance will enable marketing directors to:

• Manage their complex multifaceted role in an increasingly regulated environment.
• Ensure corporate planning is effective regardless of the size of the organisation.
• Ensure strategic and tactical plans are aligned and that the results desired by the board are achieved in the various marketing functions of the organisation.

Knowledge is power so be better than all the rest.